Gone are the days when India was famous for its curry or classical music etc. Apart from being an IT superpower, Indian fashion in recent times has gained immense appreciation.

Lately, Indian ethnic designer clothes have captured the hearts of people all over the world. Without a doubt, the credit goes to Indian designers like Sabyasachi Mukherjee, Manish Malhotra, Ritu Kumar and many more, who have put Indian fashion on the world map.

Well… there are so many reasons why the West is mesmerized by Indian fashion. One of the main reasons is the centuries-old Indian tradition that can be seen in the design and artwork of many Indian dresses that reflect the great wealth of the land and its varied textile heritage.

What is interesting to note is that the inspiration from India has stood the test of time and Hollywood bears witness to this fact. Thus, from Julia Roberts to Victoria Beckham and Lady Gaga, many world celebrities have fallen in love with ethnic Indian designer clothes and now it has become the new normal for celebrities not only from Hollywood but from other walks of life as well. life. Indeed, Indian fashion now has the White House under its spell as well.

First Lady Michelle Obama, known for her diverse fashion sense, has graced ethnic Indian garments on quite a few occasions.

Again, the advent of globalization and the Internet has provided a perfect platform for Indian designers to look for new avenues to create new designs, and thus today’s Gen-Y fashion designers are free to experiment to a great extent. measure and this is only possible as the West and other countries with a western perspective have always been more liberal and accommodated to new fashion trends presented by emerging designers. It is not surprising that Indian Ethnic Wear has many markets around the world and its point of sale is both large shopping malls and small street bazaars.

Also, there has been a great appreciation of Indian designs due to the magnetic influence of Bollywood, which happens to be the true ambassador of Indian fashion for people all over the world. Bollywood songs and dance have been the driving force behind the rapid acceptance of Indian style and design trends. This has led to the rise of Indo-Western clothing, as there have been many mixes and matches over the years.
Indian NRIs have brought about a massive change in the way Indians have embraced Western culture and thus also Westerners have been influenced by desi culture introduced to them by Indians who stayed abroad etc. .

Therefore, the plethora of designs, including intricate hand-woven threads and other artwork, was instrumental in increasing the acceptability of Indian clothing in the international textile market.

Besides the sheer amount of talent coming from Indian designers and the entrepreneurial spirit of textile producers producing quality raw materials, the other thing that has become a turning point is the digital revolution that is sweeping the country. Indeed, this revolution has enhanced the synergy between the garment industry and fashion houses like never before.

All this has led to the tremendous growth of the Indian e-commerce fashion market, allowing easy access to thousands of products, which in turn has allowed the appearance of good deals, etc. for customers, making it a win-win situation for both buyer and seller.

According to a latest study by the Garment Manufacturers Association of India (CMAI), the Indian fashion industry will continue to grow at an exponential rate and this trend will only become more diversified.