Do you run a local business and want to get only the local customers for your website?

If it’s posible. You can put emphasis on local search engine marketing to give you the required support.

For a long time, this had been a big problem for small business owner websites. Many of them used to receive more global than local visitors. The conversion rate had been poor and it was also dirty. You have to remember that a website is not about a few pages. And if you want to run an eCommerce site, you have to invest heavily in providing back-end support.

Even if you outsource your SEO and other back-end and promotional support work to a third party for a lesser amount, the waste has always been huge. The best solution for optimal use of your money is to put an emphasis on local search engine marketing.

What is local search engine marketing?

Before we get to the point of local search engine marketing, let’s find out what local search is. You can call it an extended and modified version of the Yellow Pages where a visitor can search for local service providers.

Major search engines such as Google (maps), Yahoo, MSN and Ask now allow visitors to search for local services or products in the locality. They can also modify the search with respect to location (zip code, area, state, etc.). In fact, some of the major search engines are also providing a solution to physically locate the provider on a map to make life easier for the visitor.

And the recent trend shows that local search is becoming more and more popular.

So how do you optimize to improve search engine rankings for local customers?

• You need to follow normal search engine optimization guidelines like proper keyword research, quality content with proper keyword positioning, good navigation, etc. However, put proper emphasis on placement while writing content or optimizing the page. For example, if your target keyword is SEO and you want to target the local Florida or Ft Lauderdale market, you can write Florida Ft Lauderdale SEO in Body Text, H1 tags, Title, Meta, etc. You can create different pages for different locations.
• Don’t forget to host your website on a local server and reserve a country-specific domain (eg co.uk if you’re from the UK).
• Add your business listing to different search engine directories. For example, go to maps.google.com and click “add or edit your business” and then fill out all the required information. You need to follow an almost similar process to appear on other search engines like Yahoo (listings.local.yahoo.com), MSN (maps.live.com), and Ask. Most of them are free and don’t forget to link to your website.
• Get links from local directories and portals.
• While getting the link from others, try using the location name with the keyword as the anchor text.
• Participate in local forum discussions and get signature links.
• The best way to get some local links is to donate a certain amount to a local charity, and in return get a link from their website.
• Don’t forget to mention your detailed address on the contact page or home page. You can also embed a Google map on that page to pinpoint the exact location of your office.
• Point some of your outbound links towards some authoritative local websites. This can help you create a local environment for your website and can send similar signals to search engines.

Don’t forget to include your friends and family to promote the website. If search engines find out that a website is being downloaded from a different location like Florida or Ft Lauderdale, and if these are the phrases you are highlighting in your content, it will surely help your site rank higher in the search engine. for local visitors.