For digital marketing to be effective, you need a clearly defined campaign strategy. As a small business owner on the Gold Coast, limited budgets further emphasize the need to make strategic decisions.

Online marketing strategies differ from company to company. Every business needs its own distinct and specific strategy that best suits its industry or niche, whether it’s construction, restaurants and cafes, plumbing, roofing, real estate, or even a dental practice.

Combine SEO and PPC ad campaigns

A very common and generally effective strategy is to add PPC ads to your SEO tactics. How does this work?

•1. Do detailed research on keywords relevant to your local business and the industry as a whole. Then just choose the ones that are powerful enough to attract the most traffic.

•2. Know your target audience; your location, gender, age group, and most importantly, income. Identify your main customers in this group; those that have the potential to give you the greatest rewards. 3. Optimize your website and content using SEO. Create an optimized landing page on your site. This is where visitors are taken once they click on your ad. You need to be able to give them that push to make a purchase.

• 4. Next, create compelling copy for your PPC ads. Let your words grab the attention of potential customers.

• 5. Place your PPC ads in places where your target audience is most likely to see them and, of course, click.

•6. Track your conversions and results using custom tools. How much did you spend on ads? How much did you do in return? How many views? What was the total number of clicks and views within a specific time period?

• 7. Review your successes and failures and find out what works and what doesn’t. Then make any necessary adjustments.

• 8. Maintain your online presence by continually optimizing your content and site.

• 9. Regularly modify your marketing strategy and campaigns to reduce costs while keeping customer retention and revenue at its peak.

Instead of PPC, you may decide to combine your SEO with social media marketing as it is much cheaper. PPC, on the other hand, helps you attract those customers who are ready to make a purchase. The chances of conversion are much higher than advertising on social networks. At the end of the day, choosing an effective internet marketing strategy depends on your preferences, the needs of your Gold Coast business, and your priorities. The bottom line remains that whatever strategy you decide on, it must reach and engage your target audience. You must not only drive traffic to your site, you must also convert this traffic into actual sales and increased revenue.