Choose to be flexible and customize.

To provide a website with a personal touch, the template must be modified. If businesses only rely on regular templates that don’t have their own original post, your website won’t stand out from thousands of other competitors using the same template.

Therefore, those who developed these templates offer customization options. Some of them provide a multitude of customization options to users, but others only provide a few options to make a few changes to particular elements of your website.

Non-developers may feel that being more flexible in building their website makes it more complicated, so they prefer to opt for limited customization options.

However, they should look further into the future. Later on, they may need to include non-default elements on their website and this can only be possible with flexible customization options.

Always go for a responsive design.

This is pretty obvious. A non-responsive site is considered outdated. Thanks to responsive templates, it is now possible to adjust the design of a website so that it can register well on the screens of different devices. A lot of traffic is generated from mobile devices as many people use their cell phones to search and shop online and this trend is increasing.

Therefore, companies must take this into account. No matter what your website’s niche or demographics are, even if it’s a news feed or an e-commerce site, if your website doesn’t look good on mobile phones and other portable devices, it’s going to hurt your website. business.

Not too long ago, responsive design was only optional, but today things are different and many templates have changed a lot and provide responsive and mobile friendly themes. Still, there are a number of templates that don’t offer mobile-friendly layouts. Companies must avoid these aberrations.

Choose SEO friendly templates.

Businesses certainly want more people to discover their website and this is not possible without search engine optimization or SEO. Even if they can’t create a captivating website with remarkable content, if they want their page to rank better in search engines, they need to use SEO techniques.

In addition to using beautiful layouts, they must provide smooth navigation and a strong hierarchy. Also, they must use a particular template consistently and not a different one in each category. Using too many templates makes it difficult for users to navigate to your website.

Although some templates have great design, they may still be considered poorly written by SEO, so you should get SEO friendly templates. If the templates are poorly coded, the website takes longer to load, which will affect your ranking.

Google and other search engines were clear that extra loading time contributes to rankings, so it’s best to choose a well-written template. Even when templates are optimized for search engines, they still need to be knowledgeable about the subject, and for this reason, the content is just as important.

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