Web forms are used by businesses to collect information related to orders, leads, inquiries, and feedback. Optimizing your conversion rates becomes essential for companies. In your marketing and lead generation campaigns, web forms play a crucial role. In these busy days, no one wants to waste time filling out long forms. Therefore, designing a web form that provides a superior user experience becomes essential.

During the responsive web design and development process, designing a web form becomes a painstaking procedure as it has its own merits. Here are some best practices to improve your web form conversion rate.

Unique design: think different.

It is possible to maximize conversion rates for your web form during the responsive web design process if you provide a superior user experience. This provides an impetus for more and more users to sign up. If you want to get an edge over your competitors, then your shape needs to look outstanding. A boring form will discourage users from even looking at the form. The form should be designed in such a way that it spreads ease of use.

Tips for designing your form uniquely:

-> It should make the shipping process more enjoyable.
-> The use of white spaces gives the form a breather and makes it stand out from the rest of the page.
-> You can also use a touch of color to create an emotional response and help easily differentiate between different input fields.
-> Directional signs draw the visitor’s attention. One trick is to use triangulation to generate focal points.
-> If you use color to highlight required fields, you can ensure that users don’t miss any fields.

What does a well-designed form look like?

-> Easy to scan
-> Each different element
-> Fields correctly aligned
-> Button size matches respective fields
-> Well-crafted form logic and design
-> Simple, concise and brief
-> Collect more information in a short time
-> Guarantees a lower cost per lead
-> Justify the utility of each field
-> Has descriptive labels

What to do with long forms during the responsive web design process:

There are certain businesses where long forms are unavoidable. In such cases, it’s best to break the form into manageable parts to ensure they’re easy to use. A/B testing can be used to compare shorter and longer versions of forms. This will give you a clear idea of ​​what field data is valuable. A short form with limited fields may not arouse the user’s interest but it will surely encourage them to sign up and become a potential customer.

Provide instructions:

If you expect a user to perform a specific operation, which is unique to the standard, then it’s good to explain such commands. The help text should be displayed on hover. It can also be displayed dynamically as the user fills in the data in the field. Ghost text can be used in form fields to guide user input. This can really help improve the user experience when filling out the form.

For email addresses and contact information, you can assure your users that the information they enter will be secure. To allay their fears, you can include a link to your privacy and data protection policy. All these points should be taken into account at the beginning of the responsive web design process.

Incentive Offers:

Web forms will guarantee a high conversion rate if you offer something tangible and beneficial to your users. Users should be explained how filling in the form can be useful to them and can inspire them to take action.

You can offer them incentives, sometimes called “Lead Magnets,” including discounts, trials, or free gifts/vouchers. If you are offering soft products, such as white papers or e-books, you can make it appear attractive and beneficial.

To highlight the benefit of completing the form, make sure the utility is mentioned at the top of the form. However, the rewards must be delivered to the user once the form has been duly completed with the legitimate data.

At this stage, you can measure your conversion rate by weighing the effectiveness of the rewards given to users for filling in contact information.

A/B tests:

The most essential features of a high converting form are a unique design, help text, and valuable incentives. However, to make sure these features are sufficient in your form, it’s important to A/B test. One word can impact leads and profits to a greater extent. The first step is to decide the factors to be tested: layout, form length, submit button, and incentives.

It is recommended to test the main elements that affect conversion rates instead of testing each and every element. Be sure to test one variable at a single time.

Effective copy can convince users to fill out the web form and provide their information. Powerful copy provides users with an answer as to why the form should be filled out. Start with the headline and work your way down to the call-to-action lines. Also, be sure to check the back-end functionality of your form. This includes validation tests and error messages so that users fill in the correct information in the correct field.

Being patient by not finishing the quiz with only a few answers is important to arriving at the correct form design. With a larger sample size, your judgment will be clearer. It is always better to go with a sample of one hundred visitors for each version tested.

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