Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search for the right keywords that attract the right audience for your business. At the same time, you have to think about the competition. The keywords you should use should pass through your competitors or you should look for words that have less competition that are likely to help you rank on search engine sites. This is not to say that you should search for terms that no one is searching for and chasing because you are missing your main goal. Instead, you need to find something that will attract enough people to your real estate website but less competition. Hard huh? That is why you need to use keyword research tools so that you can carefully study your keywords and decide which ones to use.
However, if all real estate agents use the same famous real estate keyword research tools, they will all get the same results. The key is to use one or two keyword research tools and match the results.
Here are some of the best keyword research tools you can use for your real estate website in 2017.
Google Keyword Planner
This is one of the most popular keyword research tools, but you may want to consider it for reference and to match the other results you find in other search tools. This tool is free and is directly integrated with Google AdWords. You need to have a Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you with in-depth information. It also gives you a monthly estimate of impressions based on the keyword phrase and gives you many ways to filter your keyword searches. However, this tool will not show you how your real estate website is doing in the search engines with the given keyword.
SEOBook Keyword Suggestion Tool
This is an excellent Aaron Wall website that pulls search data from different trusted sources. You can use this as a cross reference tool.
adCenter Add-in (for Excel)
You may also want to test your keywords with the Microsoft Keyword Tool. It may be limited to MSN data, but it will give you interesting information to guide you with your keyword strategy. Not only did you want to please Google, but you might also want to rank with other search engine sites like MSN.
Small real estate businesses use WordTracker not only to search for keywords, but also to create new links that cannot be found in other search tools. It also helps you develop a strategic SEO platform. The only limit of this tool is that sometimes the results it gives are lower than those of its competitors.
This is a great tool to keep an eye on your competitors. This tool offers much more than the others. You can add your URL to see which keywords rank with your website or you can add your competitors’ URL to see which words rank with it.
Each tool has its own advantages and disadvantages, choose the one that suits your need at the moment.