Search engine optimization has always been considered more of an art than a science, and the SEO landscape is constantly changing as Google changes its algorithms. This is why it is always a good idea for most business and website owners to have an SEO expert on hand to guide them in their SEO campaigns.

For those who do not employ an SEO expert, keeping up with changes in current SEO best practices can be difficult, but at least the best basic SEO strategies can be identified. If you trust a website for business and income, here are some of the top best SEO strategies to know about in 2017.

Improve user experience

Even if you get your website to rank high on Google, if your site visitors leave as fast as they came, you won’t hold that position for long. Making sure a website is easy to navigate and attractive is just as important as the content and the backlinks. High bounce rates and low click-through rates will cause your site to be downgraded by Goole.

Optimize your site for mobile devices

Optimization for mobile devices has been important for a long time, but now it is essential. Towards the end of 2016, mobile views overtook desktop views for the first time, and now Google has switched to using mobile versions of websites as the primary index source.

Keyword research is still important

Optimizing your site for keywords is still important for SEO, but Google is getting smarter at recognizing synonyms and related keywords. It is no longer enough to stuff your content with a few keywords, now you need to use long tail keywords and related phrases that will increase the relevance of the content for the main keywords.

Link building is still important

Links to your site are still important and Google has confirmed that backlinks are one of the top three ranking factors, which is why a link building strategy is still relevant for SEO in 2017. However, links They alone do not guarantee a high ranking for a site and will not compensate for poor quality content or a poorly designed site.

Optimize for voice search

As speech recognition accuracy improves, your use of voice search will increase, so now is the time to add speech recognition optimization to your search engine optimization to-do list. Think about how people will speak your search, rather than type it, and then start including those long-tail, spoken search terms in your content.

Check your site speed

With the increasing importance of mobile devices, the speed of a site will become even more important in SEO. It has been estimated that if a site visited on a mobile device does not load within three seconds, more than half of the users will exit and search for another site.

Think about user intent

Search engine optimization isn’t just about getting people to visit a website, it’s about getting the right people to visit a website. Think of long-tail keywords that will appeal to people who are most likely to become customers, rather than casual browsers, who are great for statistics, but don’t actually buy anything.

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