The increasing growth of social media has triggered the rise of influencer marketing, all the platforms on social media are already getting involved to influence marketing and so far it is the most effective way to market your products and services through of social networks, online.
Instagram, one of the most billed places to showcase your product. You are looking for more methods and strategies to monetize the platform and the increase in users and consumers it has. Instagram is the place where you can share your moments with your friends and followers and that is why Influencer Marketing has germinated to grow within Instagram.
Commitment
As we all know the engagement rate of Instagram is higher than any of the other social media platforms at 2.3%, the fact that it is organic, we cannot deny the fact that Instagram has much more interactions than Facebook. or Twitter. In this case, it’s clear that Instagram has proven to be the best place to build your influencer campaign (other than YouTube).
Increase
Instagram is one of the fastest growing social media platforms. This year, Instagram is forecast to grow 15.1% versus 3.1% for the other social network as a whole. Then, over the next four years, Instagram will add 26.9 million users, far more than any other social platform. Awesome! Why? Instagram usage is exceptionally heavy among millennials.
Suitability
Influencer marketing is all about showcasing a certain lifestyle and promoting a product or service through the lifestyle. With this, those followers of yours can become potential customers who can participate and spread the use of the product or service.
personality
Influencer marketing helps influencers to be genuine and show off their colorful personality. Influencer marketing is not just about paying for the promotion of a product, by engaging with this method of marketing, you have the opportunity to impress the audience with your product and service. It’s not just about paying someone with a huge following to deliver your brand message, it’s about hiring and collaborating with them to experience your product and tell their followers what they think about the product.
right influencer
Of course, your Instagram influencer marketing wouldn’t work unless you had the right influencer working with you. Keep this in mind: finding the right influencer is the start, and there are more moving parts that need to be mapped in the right place.
The first thing to identify which influencer you should choose is to identify the relevant person for your brand who has the knowledge and influence to affect the decision of their audience when it comes to buying.
conclusion
Instagram Influencer Marketing can have a powerful effect, but it must be done right. So decide what you want to benefit from it, as long as you and your influencer are working as a team, and with attractive influencers, don’t be afraid to accept criticism and suggestions from both your team and the audience.