“The skill of writing is the greatest communication asset you should acquire, regardless of your chosen endeavor. Your flow of words is what you convert to cash flow in the marketplace.” -Uzo Onukwugha, MD

Common sense is not common. It is a meaning that is common to all but is not commonly applied. Why? Because what is commonly believed is generally ignored.
The common thing is not that we do not know it; it’s the fact that we don’t.

Your article can be emails, letters, articles, reports, or even books. Here are thoughts to keep in mind when undertaking any writing for profit or pleasure:

o Writing is the active part of thinking. It forces you to think on a deeper level. Now you need to think about what you are putting on paper. You question and scrutinize your syntax, tenses, verb agreement, spelling and punctuation.

o Write clearly and legibly. Make your writing as simple as possible. Know that the deeper your thoughts, the simpler your writing will be. Simplicity is the pinnacle of mastery. I believe in the KISS method: keep it simple and direct. Don’t confuse your reader with big words. If you must use them, you must explain them in context. You know the old writing maxim: “Don’t write to impress; write to express.

o Write the way you speak to a friend in a conversational style. Use pronouns like ‘you’ and minimize the use of me, me and myself which might sound too selfish. An egoist is a specialist in “I”.

o Use active verbs and remove auxiliary verbs if you can. Movement generates pleasure. Animating your writing makes it animated. It is energy in motion.
For example, instead of writing: Smith is five feet tall; writes: Smith is five feet tall.

o Forget your grammar class. Use contractures because that’s the way we talk in the real world. But avoid colloquial English. For example, don’t say, “I don’t have time.” Rather say, “I don’t have time.”

o Avoid clichés like the plague. Clichés are overused and exaggerated expressions that have lost their avant-garde character. They make you stale and stiff. Be creative! For example, don’t write: “he can sell refrigerators to Eskimos.” Rather, say, “Your persuasiveness can break any buyer’s resistance.”

o Use your own personal but relevant examples to drive your points home. Don’t try to copy other people because they are popular. Other people want to read about your unique experiences. also. Let your personality show. Mark and do not mix. When you mix, you are bending. The mark is called your style in writing. You must carve your own rhythm. That’s an important part of your unique selling proposition. When you mark, your true signature comes out. If you are mixing, you are not thinking.

or tell stories. There is an old newsroom maxim that “stories sell, facts count.”
We are human and we love reading stories about other humans, especially if they are celebrities. So use human interest stories, excerpts, anecdotes, and vignettes. People may forget the facts and figures, but they will always remember the stories. Why do you think gossip columns are popular? Not to mention tabloid journalism. Also check out the book Rich Dad Poor Dad. The author, Robert Kyiosaki, used fictional characters to paint a non-fiction book. It was intentional to avoid boring them with elaborate facts. Instead of saying that the Bible said in John Chapter 1… He said, “My rich dad says that the word is made flesh.” That book has remained a bestseller for six years in a row. In short, stories are the most powerful ways to create images in a reader’s mind. Although a picture is more than a thousand words, you can also use words to create vivid images.

o Write freely first. Write from your heart instead of your head. The right brain is the creative writer. Don’t interrupt him by editing as he writes. That stops you. You can always come back. Your first draft is a draft. Most good writers are made on rewriting. That’s when the left brain editor or critic comes in to proofread and edit what the right brain has written.

o Great writers plan their writing first with an outline or outline. These are called the basic building blocks or the main points you might want to build on. It is not carved in stone and could be modified. Writing is always a process. You can then stuff or add meat to the main points. Don’t use formatting space to increase your writing or page count. That brings us to the next tip….

o The acronym is REENNS. R stands for reasons, EE stands for examples and explanations, NN stands for numbers and names, while S stands for senses: the five common senses of sight, touch, smell, taste, and hearing. His writing is always richer and deeper when he adds these common sensory stimuli.

o Let your writing cool down (for a couple of days) before editing. It is always better to give it to someone else to read. You will miss the typos when you edit yourself. This is due to the human factor and the phenomenon of adaptation. If you work on the computer, try editing in print instead of on screen. Remember that no piece of writing is complete until it is error free. Wrong spelling is like child’s play. Surprise your readers.

Know that writing is a journey, a process of discovery. Like everything else, practice doesn’t make perfect. It makes improvements and improvements perfect. You grow as a writer. The more you write, the better you become, the easier the process and the smoother the ride.

Leave a Reply

Your email address will not be published. Required fields are marked *