If you are not using ezines to build your subscriber list, you are losing highly targeted subscribers.
Ezine readers are perfect for building their list as they are already familiar with member lists, they are already on a list – the editor’s list.
They would have gotten used to receiving ezines in their inbox and would have also become a very receptive market when opening and reading emails.
Ezine readers also respond to ezine advertising, as we know that ezine advertisers advertise regularly.
If electronic advertising didn’t work, advertisers would no longer advertise. However, we know that many companies advertise regularly in ezines. Ezine advertising works.
As a natural process, we know that people who are generally on one list will likely be included on more lists. If an ezine subscriber sees something, they are interested, it is very likely that they will join the list.
So as a marketer, you would need to identify specific demographics of your customer’s avatar / reader and offer something that matches their interests and lead them to join your list through your lead capture page.
Ezine readers are email-centric consumers as they buy things in ezines. If you offer them something they are looking for, they will buy it.
Take a moment to think about how many lists you have right now.
If you’re like me, it’s probably a lot.
Consider this for a moment, have you ever purchased something from an email that you have received?
I bet the answer is yes.
Well, the good news has also come from ezine readers.
Ezine readers are used to receiving quality, applicable and relevant information in their inboxes on a regular basis.
Two Key Principles for Successful Ezine List Building
Principle 1
You must know your ideal customer avatar.
You will need to discuss your known needs. The needs you already know they have. Namely. All busy moms want more time and also want to raise healthy and happy children.
Principle 2
You always need to use a lead capture page.
Always send your email ad visitors to a lead capture page, so give them the opportunity to become subscribers. You will then be able to produce reports through regular communication and it may be helpful as you get to know them better and especially their needs.
Tips for capturing leads
- Always send visitors to a lead capture page by offering them a high-quality gift.
- You can use a questionnaire or a survey
- Offer a gift that offers high value
- Use curiosity to sell the opt-in.
Principle 3
A crucial component to getting high response levels to your ezine ads: Sell the click, not the product. Don’t be tempted to sell your product in the ad. You want to focus on the single job of the ad, and that is getting the click. So therefore sell the click.
The landing page’s job is to sell the subscription and get the conversion.
So once you’ve gotten the click, it’s the landing page force to meet the needs of the avatar getting the subscription.
Ezines are list-building friendly, so you can send the reader straight to lead capture pages. Slightly different from other platforms and social networks that restrict sending visitors directly to lead capture pages.
Also remember that ezine readers want information, as the reason they initially subscribed to the ezine was to receive information. Therefore, a product positioned on the information that the ezine reader also subscribes to, will achieve great successes.
Another brilliant aspect of the ezines market is that ezines are topic specific so you will be able to target specific niches with precision.
Therefore, you can precisely meet the needs of existing readers by placing your ad on specific topics of interest to them and placing the ad to sell the click and send the reader directly to the lead capture page.
When you have a deep understanding of your customer’s avatar and match their known needs to your product, you will find that building your list will be easy.
Just remember that you are not trying to convince the reader of something that does not interest him or to create a new interest in the reader. You are simply matching your products with the interests of readers they already know.
Ready to access a highly targeted market that is grouped into specific topics, and then start building your list with ezine marketing?